Klaviyo pricing
What Klaviyo costs as your store grows, why active profiles drive the bill, and how SMS is priced on top.
Klaviyo's pricing is simple in shape and steep in slope. There is a free tier, then a single email plan whose price rises with the number of active profiles you store, plus optional SMS billed by credits. Because the model counts active profiles rather than emails sent, a large list costs the same whether you mail it once or daily, which rewards stores that keep their lists clean. Below is the email plan at common list sizes, then the factors that move your real spend.
Plans and prices
Per month, by active profiles, email planPricing as of June 2026. Cost scales with active profiles; suppressed or unsubscribed profiles stop counting. SMS is billed separately by credits from about $15 per month. Check the vendor for current pricing.
Active profiles, plus SMS, set the real bill.
Four things tend to move Klaviyo spend beyond the entry price. Plan for these as your store and list grow.
Klaviyo pricing FAQ
Is Klaviyo free?
Yes, up to a point. The free tier covers 250 active profiles, 500 monthly email sends and 150 SMS or MMS credits, with support for the first 60 days. Beyond that you move to the email plan, which starts at $20 per month. Pricing as of June 2026; check the vendor for current pricing.
How much does Klaviyo cost?
The email plan starts at $20 per month for up to 500 active profiles, rising to about $30 at 1,000, $150 at 10,000 and higher as your list grows. SMS is billed separately by credits. Verified June 2026; check the vendor for current pricing.
What are active profiles in Klaviyo?
Active profiles are people who can receive your messages. Your bill is based on this count, not on emails sent, so suppressing or deleting unsubscribed and inactive profiles lowers cost. This rewards stores that keep their lists clean.
Is Klaviyo worth the price?
For ecommerce stores that turn order and browsing data into segmented flows, the revenue usually justifies the cost. For a simple newsletter or a service business without store data, cheaper tools like MailerLite or Brevo are often the better value.