VETTED SAAS
Alternatives · Email

Best Klaviyo alternatives

The email tools we would weigh against Klaviyo when the active profile pricing, the steep scaling or the ecommerce only focus start to bite.

Klaviyo is the default for data driven ecommerce email, and for stores that live in their order and browsing data it earns the price. Buyers most often look elsewhere for one of three reasons: the active profile model that bills for stored profiles, the steep climb as a list grows, and an ecommerce focus that is overkill for a simple newsletter or service business. The four below cover the usual exits, from a cheaper ecommerce rival to a send based model to a deeper automation engine. Each carries our editorial score and a verified entry price so you can match the tradeoff to your team.

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Reviewed by ·Updated MAY 2026·How we vet
The shortlist

Four email tools we would weigh first

Email 84 Omnisend Built for ecommerce like Klaviyo, usually cheaper at the same list size. Read verdict → Email 89 Brevo Pay by emails sent, not profiles stored, with SMS in the box. Read verdict → Email 90 MailerLite A cleaner editor and far lower prices for simpler stores. Read verdict → Email 92 ActiveCampaign Deep automation and CRM when your data goes beyond the store. Read verdict →
At a glance

How they compare

Scores are editorial assessments against our email marketing rubric. Price from as of June 2026; check the vendor for current pricing.

Tool Best for Price from Score
ActiveCampaign Deep automation and CRM $19 92
MailerLite Value first editor Free / $10 90
Brevo Send based pricing with SMS Free / $9 89
Omnisend Ecommerce email and SMS Free / $16 84
Decision framework

Which one fits you

Omnisend you want a Klaviyo like tool built for ecommerce, with email and SMS in one place, usually at a lower price for the same number of contacts.
Brevo you keep a large list but mail it less often than its size suggests, and want to pay by emails sent with unlimited contacts and SMS included.
MailerLite your store is simpler, you want a clean editor and much lower prices, and you can accept less depth than Klaviyo on segmentation and flows.
ActiveCampaign your automation needs reach beyond the store into a full CRM and lead scoring, and you want the deepest visual workflows on this list.
Common questions

Klaviyo alternatives FAQ

What is the best Klaviyo alternative?

It depends on why you are leaving. Omnisend is the closest ecommerce rival and usually cheaper, Brevo the best for send based pricing, MailerLite the best value for simpler stores, and ActiveCampaign the deepest for automation and CRM. Scores are editorial; pricing verified June 2026.

Is there a cheaper alternative to Klaviyo?

Yes. MailerLite starts free then from $10 by subscribers, Brevo is free then from $9 and bills by emails sent, and Omnisend runs from $16 and is often cheaper than Klaviyo at the same contact tier. Klaviyo bills by active profiles, so a different model can lower the real cost. Verified June 2026.

Which Klaviyo alternative is best for ecommerce?

Omnisend is the closest like for like, built specifically for ecommerce email and SMS and usually cheaper than Klaviyo at comparable contact levels. ActiveCampaign suits stores that also need a full CRM, while Brevo and MailerLite cover lighter ecommerce needs.

Do Klaviyo alternatives price the same way?

Not always. Klaviyo bills by active profiles that can receive messages. Brevo bills by emails sent with unlimited contacts, MailerLite and Omnisend price by subscribers or contacts, and ActiveCampaign prices by contacts. The model that fits your list shape often decides the cheapest option.

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