Pricing · SMS

Brevo SMS pricing

What Brevo SMS really costs, why it is sold as prepaid credits rather than a plan, and the things that move your real spend.

Brevo, the marketing platform formerly called Sendinblue, sells SMS as prepaid credits rather than a monthly SMS plan. You buy credits up front, a one time purchase that never expires, and spend them as you send, so the headline number is a per text rate rather than a subscription fee. In the United States 100 SMS cost $1.09, about 1.09 cents per credit, and the rate varies by destination country. Credits are available as an add on to every plan, including the free plan, so you can layer SMS onto email marketing without upgrading. The real cost depends on country rates, message length and US registration. Below is the model, then the things that move your real spend.

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        Reviewed by MORTEN ANDERSEN·Updated APRIL 2026·How we vet
      

Plans and prices

Per credit, prepaid, never expires

Pricing as of June 2026. Brevo (formerly Sendinblue) sells SMS as prepaid credits, a one time purchase that never expires, available as an add on to every plan including the free plan. In the United States 100 SMS cost $1.09, about 1.09 cents per credit, and the rate varies by destination country. Messages over 160 characters use more than one credit, and US 10DLC registration applies. Check the vendor for current pricing.

★ Our pick

US SMS

1.09¢

Per credit, 100 texts for $1.09

+Prepaid credits, never expire

+One time purchase, no recurring fee

+One credit per standard US segment

+Rate varies by destination country

Prepaid credits

100+

Minimum credit purchase

+Buy credits up front, spend as you send

+Top up at any time

+No monthly SMS commitment

+Suits seasonal or uneven sending

Free plan

SMS as a paid add on

+Brevo free plan for email and contacts

+SMS credits added separately

+No upgrade needed to send SMS

+Email and SMS in one platform

Other countries

Varies

Rate set by destination

+Each country has its own credit rate

+Calculator on Brevo pricing page

+International sending priced per country

+Check the vendor for exact rates

What moves the real bill

Country rate, message length and registration set the bill.

Four things separate the US headline rate from what businesses actually pay. Model these before you buy credits.

→ Credits, not a subscription. Brevo sells SMS as prepaid credits rather than a plan, so you buy up front and each US text spends about 1.09 cents. Credits never expire and there is no recurring SMS fee, so your spend tracks volume directly rather than a fixed monthly cost.

→ Country rate varies. The credit rate is set by the destination country, so a US text near 1.09 cents can cost more or less elsewhere. An international program should price each country it sends to, using Brevo's calculator, rather than assume the US rate applies.

→ Message length uses more credits. One credit covers a standard segment of up to 160 characters, and a longer or Unicode message uses more than one credit, so long or emoji heavy texts raise the effective cost per send above the single credit headline.

→ US registration and platform plan. US senders must complete 10DLC brand and campaign registration with its own carrier fees, and while SMS adds to the free plan, heavier email or contact volume may push you onto a paid Brevo plan, which is a separate cost from credits.

Pricing questions

Brevo pricing FAQ

How does Brevo SMS pricing work?

Brevo, formerly Sendinblue, sells SMS as prepaid credits rather than a monthly plan. You buy credits up front, they never expire, and each standard US text spends about 1.09 cents. Credits are an add on to every plan, including the free plan. Pricing as of June 2026; check the vendor for current pricing.

How much does Brevo charge per SMS?

In the United States 100 SMS cost $1.09, about 1.09 cents per credit, and one credit covers a standard 160 character segment. Longer messages use more than one credit, and the rate varies by destination country. Verified June 2026; check the vendor for current pricing.

Can I send SMS on the Brevo free plan?

Yes. SMS credits are available as an add on to every Brevo plan, including the free plan, so you can layer SMS onto email and contacts without upgrading. You buy prepaid credits separately, and they never expire, so there is no monthly SMS commitment.

Do Brevo SMS credits expire?

No. Brevo SMS credits are a one time prepaid purchase that never expires, so you can buy in advance and spend whenever you send. That suits seasonal or uneven sending, since unused credits simply carry forward rather than lapsing each month.

Keep reading

Brevo review → Brevo alternatives → The SMS ranking → Textmagic pricing →