Alternatives · SMS

Best Brevo SMS alternatives

The SMS tools we would weigh against Brevo when you want deeper ecommerce automation, dedicated campaign features, or a different pricing model.

Brevo, the platform formerly called Sendinblue, pairs email marketing with prepaid SMS credits that never expire, which suits teams that want both channels in one low cost tool. Buyers most often look elsewhere for one of three reasons: they want deeper ecommerce automation tied to a store, they want dedicated SMS campaign features and an inbox, or they want a flat monthly plan instead of prepaid credits. The four below cover those exits, from an ecommerce leader to a self serve campaign tool to a pay as you go texter to an approachable small business option. Each carries our editorial score and a verified entry price so you can match the tradeoff to your program.

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Reviewed by ·Updated APRIL 2026·How we vet
The shortlist

Four SMS tools we would weigh first

At a glance

How they compare

Scores are editorial assessments against our SMS marketing rubric. Price from as of June 2026; check the vendor for current pricing.

Tool Best for Price from Score
Klaviyo SMS Ecommerce email and SMS Free / $35 92
SimpleTexting Self serve plans with rollover $39 87
Textmagic Pay as you go business texting 4.9¢ / SMS 84
EZ Texting Approachable small business SMS $25 84
Decision framework

Which one fits you

Klaviyo SMS you run an ecommerce store and want deep email and SMS automation tied to customer and order data, rather than a general purpose email plus SMS tool.
SimpleTexting you want a dedicated self serve SMS platform with a campaign builder, included text plans and rollover, rather than SMS as an add on to email.
Textmagic you want pure pay as you go business texting with credits that never expire, much like Brevo's credit model but focused on SMS rather than email.
EZ Texting you want an approachable, lower cost tool for small business SMS campaigns, with templates and easy setup, accepting a small telecom fee on the entry plan.
Common questions

Brevo alternatives FAQ

What is the best Brevo SMS alternative?

It depends on what you want instead. Klaviyo SMS is the best for ecommerce automation, SimpleTexting the best dedicated self serve campaign tool, Textmagic the best pure pay as you go option, and EZ Texting the most approachable for small business. Scores are editorial; pricing verified June 2026.

Is there a cheaper alternative to Brevo SMS?

Brevo is already low cost at about 1.09 cents a US text on prepaid credits. Textmagic pay as you go is comparable for low volume, while EZ Texting starts at $25 a month and Klaviyo SMS has a free tier. The cheapest fit depends on whether you want credits or a plan. Verified June 2026; check the vendor for current pricing.

Which alternative combines email and SMS?

Klaviyo SMS is the closest, pairing email and SMS with deep ecommerce automation, where Brevo pairs them for general marketing. The other three are SMS focused, so if having both channels in one tool matters most, weigh Klaviyo against Brevo directly.

Do these alternatives use prepaid credits like Brevo?

Some do and some do not. Textmagic is pay as you go credits much like Brevo, while SimpleTexting and EZ Texting use flat monthly plans with included texts, and Klaviyo SMS bills by usage on top of a plan. Brevo's never expiring prepaid credits suit uneven sending best.

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