Klaviyo SMS pricing
What Klaviyo SMS really costs, why it is billed by credits rather than a flat fee, and how message length and country move the bill.
Klaviyo does not sell SMS as a flat monthly fee. You add a monthly credit pack to a Klaviyo plan, and each message spends credits at a rate that depends on the country and the message type. A standard text up to 160 characters uses one credit, longer messages split into segments that each cost a credit, and an MMS costs about three credits in the US. The free plan includes a small credit allowance, paid Email and SMS plans start at $35 a month with a credit bundle, and the per credit rate falls as you buy larger packs. Below is the model tier by tier, then the things that move your real spend.
Plans and prices
By SMS credit, on a Klaviyo planPricing as of June 2026. Klaviyo SMS is credit based: the free plan includes 150 SMS or MMS credits a month, paid Email and SMS plans start at about $35 with a credit bundle, and US credits run roughly $0.0092 to $0.0120 each by volume, settling near $0.009 above 5,000 credits. One SMS to 160 characters is one credit, an MMS is about three credits in the US, international rates multiply, and unused credits do not roll over. Check the vendor for current pricing.
Credits, message length and country set the bill.
Four things separate the headline credit price from what stores actually pay. Model these before you commit to a send volume.
Klaviyo SMS pricing FAQ
How does Klaviyo SMS pricing work?
Klaviyo SMS is billed by credits, not a flat fee. You add a monthly credit pack to a Klaviyo plan, and each text to 160 characters spends one credit, with longer messages and MMS costing more. US credits run about $0.0092 to $0.0120 each by volume. Pricing as of June 2026; check the vendor for current pricing.
Is Klaviyo SMS free?
The free plan includes 150 SMS or MMS credits a month, enough to test the channel. Beyond that you buy credit packs on a paid Email and SMS plan, which starts at about $35 per month. Verified June 2026; check the vendor for current pricing.
How much does Klaviyo SMS cost per text?
About $0.0092 to $0.0120 per credit in the US depending on volume, settling near $0.009 once you buy more than 5,000 credits. A standard SMS is one credit and an MMS is about three. International rates multiply by country.
Do Klaviyo SMS credits roll over?
No. Unused SMS credits expire at the end of each billing month with no carryover, so it pays to match your pack size to your real send volume rather than over buying.