Brevo pricing
What Brevo costs as you send more, why emails sent rather than contacts stored drive the bill, and where SMS sits on top.
Brevo prices differently from most of its rivals. Instead of charging by the size of your list, it bills by the number of emails you send, and contacts are unlimited on every plan. That makes it unusually good value for a large list you mail infrequently, and less of a bargain if you send to everyone often. There is a genuinely useful free tier capped at 300 emails a day, then paid plans that scale with monthly send volume. Below is each plan at its entry send level, then the things that move your real spend.
Plans and prices
Per month, by emails sent, not contactsPricing as of June 2026. Brevo bills by emails sent, not contacts stored, and the prices shown are entry points at about 5,000 emails per month; higher volumes cost more. SMS and WhatsApp are billed separately. Check the vendor for current pricing.
Send volume, not list size, sets the bill.
Four things tend to move Brevo spend beyond the entry price. Plan for these as your sending grows.
Brevo pricing FAQ
Is Brevo really free?
Yes, within limits. The free plan allows up to 300 emails a day with unlimited contacts and the drag and drop editor, with the Brevo logo on emails. It suits small or infrequent senders; higher volume moves you to Starter from $9 per month. Pricing as of June 2026; check the vendor for current pricing.
How much does Brevo cost?
Paid plans start at about $9 per month for Starter and $18 per month for Business, both at roughly 5,000 emails a month, rising with your send volume. Contacts are unlimited on every plan, and SMS is billed separately. Verified June 2026; check the vendor for current pricing.
Why does Brevo bill by emails sent?
Brevo prices on monthly send volume rather than contacts stored, so unlimited contacts are included and you pay for how much you mail. This rewards large lists that are emailed infrequently and is the main reason teams pick it over contact based tools.
Is Brevo cheaper than Mailchimp or Klaviyo?
Often, especially for a large list you mail infrequently, because contacts are unlimited and you pay only for sends. Tools that price by contacts or active profiles can cost more for the same list, though heavy daily senders should compare send volumes carefully.