VETTED SAAS
Pricing · Email

ActiveCampaign pricing

What ActiveCampaign costs tier by tier, why the contact count and the add ons decide your bill, and where the automation you want sits.

ActiveCampaign sells automation depth, and its pricing reflects that. There is no free plan, only a 14 day trial, then four tiers priced by the number of contacts you store. The headline numbers below are for 1,000 contacts on monthly billing; annual billing trims about 20 percent, and the price climbs in bands as your list grows. The catch most buyers miss is that the features they actually came for, deeper automation, CRM and reporting, are gated to higher tiers, and extras like SMS and extra seats are billed on top. Below is each plan as published, then the things that move the number.

Read the full ActiveCampaign review
Reviewed by ·Updated FEBRUARY 2026·How we vet

Plans and prices

Per month, billed monthly, 1,000 contacts

Pricing as of June 2026 at 1,000 contacts on monthly billing; annual billing saves about 20 percent. There is no free plan, only a 14 day trial, and prices rise as your contact count grows. Check the vendor for current pricing.

Starter
$19
Email and light automation
+1,000 contacts at this price
+Email campaigns and autoresponders
+Basic automations and segmentation
+Site and event tracking
★ Our pick
Plus
$59
Where the automation opens up
+Everything in Starter
+Deeper automation and conditional logic
+Landing pages and forms
+Basic CRM and lead scoring
Pro
$99
Optimisation and attribution
+Everything in Plus
+Predictive sending and AI features
+Advanced reporting and attribution
+Split automations
Enterprise
$179
Top published tier
+Everything in Pro
+Custom objects and reporting
+Dedicated account team
+SSO and HIPAA support options
What moves the real bill

Contacts, tier gating and add ons set the bill.

Four things tend to separate ActiveCampaign's entry price from what teams actually pay. Budget for these before you commit.

→ Contacts drive the band. Each tier is priced for a contact range; passing it bumps you to a higher band, so a growing or uncleaned list raises the bill faster than your sending does.
→ Features are gated by tier. The automation, CRM and reporting most buyers want sit on Plus and above, so the real cost is often the tier you need, not the one you start on.
→ SMS and extra seats are add ons. SMS is billed by credits and extra users cost more per seat per month, so cross channel and team use add to the subscription.
→ Annual commitment and migration. The headline saving needs an annual prepay, and moving an existing list and automations across takes setup time that is worth costing in.
Pricing questions

ActiveCampaign pricing FAQ

Does ActiveCampaign have a free plan?

No. ActiveCampaign offers a 14 day free trial with up to 100 contacts, but there is no permanent free tier. Paid plans start at $19 per month for Starter at 1,000 contacts on monthly billing. Pricing as of June 2026; check the vendor for current pricing.

How much does ActiveCampaign cost per month?

At 1,000 contacts on monthly billing, list prices are about $19 for Starter, $59 for Plus, $99 for Pro and $179 for Enterprise. Annual billing saves roughly 20 percent, and every tier scales up as your contact count grows. Verified June 2026; check the vendor for current pricing.

Why is my ActiveCampaign bill higher than the Starter price?

Usually because the automation, CRM or reporting you need sits on Plus or higher, or because your contact count has pushed you into a higher band. SMS credits and extra user seats are billed on top, so the real cost tracks the tier and add ons, not just the headline.

Which ActiveCampaign plan is best value?

For most teams that came for automation, Plus is the sweet spot because it unlocks the deeper workflows, CRM and lead scoring. Starter suits simple newsletters, while Pro and Enterprise pay off only when you need predictive features, attribution or a dedicated team.

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