ActiveCampaign pricing
What ActiveCampaign really costs, why the bill rises with your contact list, and the sales features that are paid add ons.
ActiveCampaign is a marketing automation platform with a CRM attached, so its pricing works differently from a seat first sales CRM. There are four tiers, Starter, Plus, Pro and Enterprise, and the headline figures below are for the entry contact tier of about 1,000 contacts. The catch most buyers miss is that the price climbs as your contact list grows, and the deeper sales features, pipeline management, deal records and sales engagement, sit in paid Enhanced CRM add ons rather than the base plan. Seat counts are also capped per tier: Starter and Plus include one user, Pro three and Enterprise five. Below is each plan as published, then the costs that move the real bill.
Plans and prices
Per month, billed annually · entry contact tierPricing as of June 2026. Per month, billed annually, for the entry contact tier of about 1,000 contacts; the bill rises as your list grows and monthly billing runs higher. Pipelines and sales engagement are paid Enhanced CRM add ons. Check the vendor for current pricing.
The headline price is the floor, contacts and add ons move the bill.
ActiveCampaign's tiers read simply, but its contact based model and modular add ons separate the entry rate from real spend. Budget for these before you commit.
ActiveCampaign pricing FAQ
Does ActiveCampaign have a free plan?
No. ActiveCampaign does not offer a permanently free plan. The cheapest tier is Starter at $15 per month billed annually for the entry contact tier, and a 14 day free trial is available. Pricing as of June 2026; check the vendor for current pricing.
How much does ActiveCampaign cost?
List prices for the entry contact tier run $15 for Starter, $49 for Plus, $79 for Pro and $145 for Enterprise per month, billed annually. Prices rise as your contact list grows. Most automation focused buyers land on Plus. Verified June 2026.
Why does ActiveCampaign cost more as I grow?
Pricing is contact based, so the monthly figure is tied to the size of your list. The headline rates cover about 1,000 contacts, and the bill steps up in bands as your audience grows, even on the same plan.
Is ActiveCampaign's CRM included in the price?
A basic CRM is included, but the deeper sales features, pipeline management, deal records, lead scoring and sales engagement, are paid Enhanced CRM add ons. A full sales CRM setup therefore costs more than the base marketing tier. Verified June 2026.