VETTED SAAS
Alternatives · CRM

Best Keap alternatives

The CRMs we would weigh against Keap when you want a lower entry price, per user pricing, or a different blend of CRM and marketing automation.

Keap bundles CRM, marketing automation, email, SMS, scheduling and invoicing into a single small business plan, which is powerful but carries a high entry price. Buyers who look elsewhere usually want one of three things: a lower or free starting point, simple per user pricing instead of a packaged plan, or a different balance of sales and marketing automation. The four below cover those exits. Each carries our editorial score and a verified entry price so you can match the tradeoff to your team.

Some links below are affiliate links. We may earn a commission · it never affects our rankings, which are editorial and never for sale. Disclosure.

Reviewed by ·Updated JANUARY 2026·How we vet
The shortlist

Four CRMs we would weigh first

CRM 93 HubSpot The polished all in one with a free plan and built in marketing. Read verdict → CRM 90 Pipedrive A simple, sales led pipeline at a low per user price. Read verdict → CRM 88 Zoho CRM A deep, value priced suite with marketing and campaigns. Read verdict → CRM 84 ActiveCampaign A marketing led platform with strong automation and a CRM. Read verdict →
At a glance

How they compare

Scores are editorial assessments against our CRM rubric. Price from as of June 2026; check the vendor for current pricing.

Tool Best for Price from Score
HubSpot Polished all in one with a free start Free / $15 93
Pipedrive Sales led pipeline simplicity $14 90
Zoho CRM Depth and value across a suite Free / $14 88
ActiveCampaign Marketing automation with a CRM $15 84
Decision framework

Which one fits you

HubSpot you want a more polished all in one with a free tier and built in marketing and service, and you prefer to start small and scale up rather than buy a packaged plan.
Pipedrive you want a simple, sales led pipeline at a low per user price and you do not need Keap's bundled marketing automation and invoicing.
Zoho CRM you want a deeper, value priced suite that pairs CRM with marketing and campaigns, for a far lower entry price than Keap's single plan.
ActiveCampaign your priority is marketing automation with a CRM attached, and you want stronger email and automation tooling than a sales first CRM provides.
Common questions

Keap alternatives FAQ

What is the best Keap alternative?

It depends on the gap you feel. HubSpot is the best polished all in one with a free start, Pipedrive the simplest sales pipeline, Zoho CRM the best value suite, and ActiveCampaign the strongest marketing automation with a CRM. Scores are editorial; pricing verified June 2026.

Is there a cheaper CRM than Keap?

Almost all of them are. Keap's single plan is $249 per month for two users. HubSpot and Zoho CRM have free plans with paid tiers from $15 and $14, Pipedrive starts at $14 per user, and ActiveCampaign starts at $15 per month. Verified June 2026; check vendors for current pricing.

Which Keap alternative has marketing automation?

Keap's draw is bundled CRM and marketing automation. HubSpot offers the most complete marketing suite alongside its CRM, ActiveCampaign is built around marketing automation with a CRM attached, and Zoho CRM pairs with Zoho's marketing tools for a lower price.

When should I switch from Keap?

Switch when you want a lower or free starting point, simple per user pricing instead of a packaged plan, or a different balance of sales and marketing automation. Small businesses that value Keap's all in one bundle and built in invoicing may still find it worth the premium.

Keep reading