VETTED SAAS
Alternatives · Email

Best Drip alternatives

The email tools we would weigh against Drip when the single plan climbs, you want a free tier, or you need deeper ecommerce data.

Drip is a capable ecommerce email and automation tool with one all in plan and no feature gates, which suits a store that wants everything switched on. Buyers most often look elsewhere for one of three reasons: a single plan that has no free tier and climbs steadily with list size, an ecommerce only focus that is overkill for a simple newsletter, and a smaller integration and data ecosystem than the category leader. The four below cover the usual exits, from a free ecommerce tier to a send based model to a deeper data platform. Each carries our editorial score and a verified entry price so you can match the tradeoff to your team.

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Reviewed by ·Updated JUNE 2026·How we vet
The shortlist

Four email tools we would weigh first

Email 84 Omnisend Ecommerce email and SMS with a genuine free plan to start. Read verdict → Email 88 Klaviyo The ecommerce data leader, with deeper segmentation and reporting. Read verdict → Email 89 Brevo Pay by emails sent, not contacts stored, with SMS in the box. Read verdict → Email 92 ActiveCampaign Deeper automation and a CRM beyond a store focused tool. Read verdict →
At a glance

How they compare

Scores are editorial assessments against our email marketing rubric. Price from as of June 2026; check the vendor for current pricing.

Tool Best for Price from Score
ActiveCampaign Deep automation and CRM $19 92
Brevo Send based pricing with SMS Free / $9 89
Klaviyo Ecommerce data and depth Free / $20 88
Omnisend Ecommerce email and SMS Free / $16 84
Decision framework

Which one fits you

Omnisend you sell online and want ecommerce email and SMS with a free plan to start, at a lower price than Drip's single tier.
Klaviyo ecommerce data is the priority and you want deeper segmentation, predictive analytics and reporting tied tightly to your store.
Brevo you keep a large list but mail it less often than its size suggests, and would rather pay by emails sent with unlimited contacts and SMS included.
ActiveCampaign you need conditional automation, a CRM and lead scoring that reach beyond a store, not just ecommerce workflows.
Common questions

Drip alternatives FAQ

What is the best Drip alternative?

It depends on the gap. Omnisend is the value ecommerce pick with a free plan, Klaviyo goes deepest on store data, Brevo wins on send based pricing with SMS, and ActiveCampaign reaches beyond ecommerce into a full CRM. Scores are editorial against our email rubric. Pricing as of June 2026; check the vendor for current pricing.

Is there a cheaper alternative to Drip?

Often, yes, especially at the entry. Drip has no free plan and starts at $39 per month, while Omnisend and Brevo both offer free tiers and lower paid entry points. Compare at your contact count, since Drip's single plan climbs with list size. Verified June 2026; check the vendor for current pricing.

Which alternative is best for ecommerce?

Klaviyo and Omnisend are the strongest store focused picks, with Klaviyo going deepest on data and Omnisend bundling email and SMS at a lower price. Both, like Drip, integrate closely with Shopify and other ecommerce platforms.

Does any alternative have a free plan?

Yes. Omnisend, Brevo and Klaviyo all offer free tiers, which Drip does not. The free plans are limited by contacts or sends, but they let you start without committing to Drip's $39 entry band. Verified June 2026; check the vendor for current pricing.

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