VETTED SAAS
Alternatives · Email

Best ConvertKit alternatives

The email tools we would weigh against ConvertKit, now Kit, when the subscriber pricing climbs or you need more than a creator newsletter.

ConvertKit, which now trades as Kit, is built for creators and newsletters, and for that job the tagging, the simple sequences and the free plan to 10,000 subscribers are hard to beat. Buyers tend to look elsewhere for one of three reasons: the subscriber pricing that rose about 35 percent in late 2025, automation that stays light next to a dedicated engine, and a creator focus that is thin for ecommerce or a service business. The four below cover the usual exits, from a cheaper value editor to a send based model to a deeper automation platform. Each carries our editorial score and a verified entry price so you can match the tradeoff to your team.

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Reviewed by ·Updated MARCH 2026·How we vet
The shortlist

Four email tools we would weigh first

Email 84 GetResponse An all in one with automation, webinars and funnels Kit does not match. Read verdict → Email 89 Brevo Pay by emails sent, not subscribers stored, with SMS in the box. Read verdict → Email 90 MailerLite A cleaner editor and lower prices, still simple enough for writers. Read verdict → Email 92 ActiveCampaign Deep automation and CRM when sequences are no longer enough. Read verdict →
At a glance

How they compare

Scores are editorial assessments against our email marketing rubric. Price from as of June 2026; check the vendor for current pricing.

Tool Best for Price from Score
ActiveCampaign Deep automation and CRM $19 92
MailerLite Value first editor Free / $10 90
Brevo Send based pricing with SMS Free / $9 89
GetResponse All in one with webinars Free / $19 84
Decision framework

Which one fits you

MailerLite you like Kit's simplicity but want a cleaner editor and lower prices as your list grows, without giving up automations and landing pages.
Brevo you keep a large list but mail it less often than its size suggests, and would rather pay by emails sent with unlimited contacts and SMS included.
ActiveCampaign your sequences have outgrown a creator tool and you need conditional automation, a CRM and lead scoring in one place.
GetResponse you want one platform for email, automation, webinars and funnels rather than stitching a newsletter tool to other apps.
Common questions

ConvertKit alternatives FAQ

What is the best ConvertKit alternative?

It depends on the gap. MailerLite is the closest value pick for a simple list, Brevo wins on send based pricing with SMS, ActiveCampaign goes deepest on automation, and GetResponse adds webinars and funnels. Scores are editorial against our email rubric. Pricing as of June 2026; check the vendor for current pricing.

Is there a cheaper alternative to ConvertKit?

Often, yes. MailerLite starts free and runs about $10 per month for a small list, and Brevo's free plan allows 300 emails a day with unlimited contacts. Kit's subscriber pricing rose about 35 percent in late 2025, so the gap widens as your list grows. Verified June 2026; check the vendor for current pricing.

Did ConvertKit change its name?

Yes. ConvertKit rebranded to Kit in October 2024, though many buyers still search for the old name. The product, the subscriber based pricing and the free Newsletter plan to 10,000 subscribers carried over under the new brand.

Which alternative is best for ecommerce rather than creators?

Brevo and GetResponse both handle stores better than a creator newsletter, with automation tied to purchases, while ActiveCampaign adds the deepest data driven workflows. If you sell digital products to an audience, Kit itself may still fit.

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