SaaS ROI Calculator
Calculate your estimated ROI for your SaaS product
How to Use the SaaS ROI Calculator
This tool helps you see if your SaaS is on track for profitability. Instead of guessing, you’ll be using real numbers to make smarter decisions and understand long-term value.
Here’s how to use it:
- Initial Investment: Add up startup costs like development, marketing, and setup.
- Monthly Recurring Revenue (MRR): Enter the monthly income you expect from subscriptions.
- Customer Acquisition Cost (CAC): Add the average cost to acquire one new customer.
- Churn Rate (%): Estimate the percentage of customers you think will leave each month.
- Growth Rate (%): Enter how much you expect your customer base to grow each month.
- Calculate: Hit the button to see your ROI instantly.
Frequently Asked Questions
What’s considered a good SaaS ROI?
A healthy ROI usually means your Customer Lifetime Value (LTV) is around 3× higher than your Customer Acquisition Cost (CAC).
How long until I see a positive ROI?
Most SaaS companies start seeing positive returns within 12–18 months, depending on pricing, sales cycle, and marketing.
Can SaaS ROI be negative at first?
Yes, and that’s normal. Early costs are high while revenue is still catching up. The goal is to grow until income covers your investment.
Why is Customer Lifetime Value (CLV) important?
CLV shows how much a customer brings over their time with you. The higher the CLV, the stronger your ROI.