Pricing · SMS

Yotpo SMS pricing

Yotpo retired its native SMS product, formerly SMSBump, at the end of 2025. Here is what it used to cost and where buyers should go now.

Yotpo no longer sells a standalone SMS product, so there is no current price to quote. In August 2025 Yotpo announced it was exiting the email and SMS business to focus on Reviews, Loyalty and UGC, and it sunset its native SMS product, formerly SMSBump, on December 31, 2025. As of June 2026 the Yotpo pricing page no longer lists SMS, and existing customers were guided to migrate, with Yotpo naming Attentive and Omnisend among migration partners. For reference, Yotpo SMS historically priced as a free starter tier plus paid plans built on a monthly SMS base fee, around $19 a month, plus per message usage near $0.0149 per SMS on the entry paid tier, with better per message rates on higher tiers. We share that only as history. Below is the status, the historical model, and the current tools we would move to.

Product status

Discontinued. Yotpo sunset its native email and SMS products on December 31, 2025 to focus on Reviews, Loyalty and UGC. Yotpo SMS is not available to buy as of June 2026, so the figures below are historical reference, not a current quote. Check the vendor for the latest on its product lineup.

Reviewed by ·Updated JUNE 2026·How we vet
Historical model

What Yotpo SMS used to cost

Historical pricing for a discontinued product. Figures as of the 2025 sunset; no longer available for purchase. Check the vendor for current pricing.

Free starter tier. Yotpo SMS, formerly SMSBump, offered a free entry tier for low volume Shopify stores, with paid usage layered on as you sent. This made it easy to start, then pay as the program grew.
Monthly SMS base fee. Paid usage was built on a monthly SMS base fee, around $19 a month in its later structure, separate from the wider Yotpo subscription for reviews and loyalty. The base fee sat on top of per message charges.
Per message usage. On top of the base fee you paid per message, near $0.0149 per SMS on the entry paid tier, with better per message rates on higher tiers and additional cost for MMS. US 10DLC registration and carrier fees applied as with any sender.
Bought with the suite. Yotpo SMS was strongest bundled with Yotpo reviews and loyalty rather than as standalone texting, so its real value depended on running the wider suite. That bundling is also why standalone buyers often weighed it against dedicated SMS tools.
Where to go now

Current tools to migrate to

Scores are editorial assessments against our SMS marketing rubric. Price from as of June 2026; check the vendor for current pricing.

Tool Best for Price from Score
Klaviyo SMS Ecommerce email and SMS Free / usage 92
Attentive Enterprise SMS, Yotpo named Custom 91
Postscript Shopify SMS, transparent pricing Free / $49 90
SimpleTexting Self serve plans with rollover $39 87
Pricing questions

Yotpo SMS pricing FAQ

Does Yotpo SMS still cost anything?

No. Yotpo sunset its native SMS product, formerly SMSBump, on December 31, 2025, so there is no current Yotpo SMS plan to buy as of June 2026. Any charges would relate to its remaining Reviews and Loyalty products, not SMS. Verified June 2026; check the vendor for current details.

What did Yotpo SMS used to cost?

Historically Yotpo SMS offered a free starter tier plus paid usage built on a monthly SMS base fee, around $19 a month, plus per message charges near $0.0149 per SMS on the entry paid tier, with better rates on higher tiers. These are historical figures for a discontinued product, not a current quote.

Why did Yotpo discontinue SMS?

Yotpo announced in August 2025 that it was exiting the email and SMS business to concentrate on Reviews, Loyalty and UGC, which it sees as its core strengths, and sunset the native SMS and email products by the end of 2025. It offered to help customers migrate.

What should I use instead of Yotpo SMS?

For most ecommerce brands Klaviyo SMS is the strongest replacement, with Attentive, which Yotpo named as a migration partner, for larger DTC brands, Postscript for Shopify stores, and SimpleTexting for self serve senders. Scores are editorial; pricing verified June 2026; check the vendor for current pricing.

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