Nutshell
An affordable, all in one CRM that folds sales, email marketing and engagement into one tool for small teams.
Nutshell, built by WebFX in Michigan, sells itself on getting actually used. The pitch is breadth at a low price: a sales CRM with unlimited contacts on every plan, plus webchat, a form builder, landing pages and email marketing bundled in, and a growing set of AI features measured in monthly AI outcomes. Pipelines, reporting and automation deepen as you climb the tiers. It is not the most powerful sales engine on the market, and the marketing tooling is lighter than a dedicated platform, but for a small team that wants sales and outreach in one affordable place, Nutshell is a strong value pick.
A CRM that bundles sales and outreach cheaply, built so small teams actually keep using it.
In its favour
Held against it
Value and breadth lead, raw sales depth is the gap.
Nutshell scores highest on value and ease, thanks to unlimited contacts and a bundled feature set at a low price. Features land mid pack: it is broad rather than deep, and AI usage is metered.
Scored against the same five weighted criteria we use across CRM. See the rubric →
a small team that wants a CRM and basic marketing in one affordable, easy to adopt tool.
a team that needs deep enterprise sales features or a full standalone marketing platform.
What it costs
Per user / month, billed annuallyPricing as of June 2026. Annual billing saves about 15 percent; Business is $59 and Enterprise is $79 per user per month. Email marketing is an add on priced by contacts. Check the vendor for current pricing.