Pricing · SMS

Emotive pricing

What Emotive really costs, why it pairs a monthly platform fee with per message usage and managed services, and the things that move your real bill.

Emotive is a managed, conversational SMS platform for ecommerce, now owned by Privy after a 2026 acquisition. It prices as a monthly platform fee plus per message usage, with the plan you land on set mainly by list size, and each tier bundling hands on services like onboarding, a customer success manager and, higher up, a dedicated copywriter. The published entry plan is Starter at $100 a month plus $0.015 per SMS and $0.025 per MMS, with no minimum spend, rising through Pro at $200 and Advanced at $300 as your list grows, then custom Enterprise pricing above 10,000 contacts. Emotive also markets a 14 day free trial, a 5x SMS ROI guarantee and contract buyouts to switch from a competitor. The real cost adds minimum spend, message type and US registration. Below is the model, then what moves the bill.

Read the full Emotive review

        Reviewed by MORTEN ANDERSEN·Updated JUNE 2026·How we vet
      

Plans and prices

Per month plus per message usage

Pricing as of June 2026. Emotive (now owned by Privy) charges a monthly platform fee plus per message usage, with your tier set mainly by list size: Starter $100 a month plus $0.015 per SMS and $0.025 per MMS with no minimum spend; Pro $200 a month plus $0.01 per SMS and $0.02 per MMS with a $200 minimum spend; Advanced $300 a month plus $0.008 per SMS and $0.016 per MMS with a $400 minimum spend; and custom Enterprise pricing above 10,000 contacts. A 14 day free trial and a 5x ROI guarantee are offered. US 10DLC registration and carrier fees apply on top. Check the vendor for current pricing.

★ Our pick

Starter

$100

Per month, list under 2,000 contacts

+Plus $0.015 per SMS, $0.025 per MMS

+Monthly contract, no minimum spend

+Lite dedicated onboarding

+Dedicated customer success manager

Pro

$200

Per month, list 2,000 to 5,000

+Plus $0.01 per SMS, $0.02 per MMS

+$200 minimum monthly spend

+Everything in Starter

+Dedicated copywriter and Slack channel

Advanced

$300

Per month, list 5,000 to 10,000

+Plus $0.008 per SMS, $0.016 per MMS

+$400 minimum monthly spend

+Everything in Pro

+Free Emotive attribution pixel for SMS

Enterprise

Custom

List over 10,000 contacts

+Messaging fees vary by volume

+Whiteglove support and strategy

+Free attribution tool

+Custom design resources

What moves the real bill

Platform fee, minimum spend, message type and registration set the bill.

Four things separate Emotive's plan sticker from what brands actually pay each month. Model these before you pick a tier.

→ Platform fee plus usage. Emotive charges a monthly platform fee, from $100 on Starter, on top of per message usage from $0.015 per SMS down to $0.008 on higher tiers. Your tier is set mainly by list size, so a growing subscriber list moves you up the fee ladder even before sending volume is counted.

→ Minimum spend kicks in. Starter has no minimum spend, but Pro carries a $200 minimum and Advanced a $400 minimum each month, so on those tiers you pay at least that much whether or not your sends reach it. Light senders on a big list can pay for headroom they do not use.

→ SMS versus MMS. MMS costs noticeably more than SMS on every tier, for example $0.025 against $0.015 on Starter, and a long text can split into multiple segments. Picture heavy or multi segment campaigns raise the effective cost per send well above the SMS headline rate.

→ Registration, carrier fees and services. US senders must complete 10DLC brand and campaign registration with its own carrier fees, and carrier pass through charges apply per message. Emotive's value is partly its managed services, onboarding, a success manager and copywriting, so weigh that hands on help against cheaper self serve tools.

Pricing questions

Emotive pricing FAQ

How does Emotive pricing work?

Emotive charges a monthly platform fee plus per message usage, with your tier set mainly by list size. The published entry plan is Starter at $100 a month plus $0.015 per SMS, rising to Pro at $200 and Advanced at $300, then custom Enterprise pricing above 10,000 contacts. Pricing as of June 2026; check the vendor for current pricing.

How much does Emotive cost per month?

Published plans are Starter $100, Pro $200 and Advanced $300 a month, each plus per message usage from $0.015 down to $0.008 per SMS, with custom Enterprise pricing above 10,000 contacts. Pro carries a $200 minimum spend and Advanced a $400 minimum. Verified June 2026; check the vendor for current pricing.

Does Emotive have a free trial?

Emotive markets a 14 day free trial and a 5x SMS ROI guarantee, and offers to buy out a competitor's contract to switch. There is no permanent free plan, so after the trial you move to a paid platform fee plus usage. Subject to Emotive's own qualification terms.

Is Emotive still its own product after the Privy acquisition?

Emotive was acquired by Privy in 2026 and is marketed as Emotive by Privy, but it still sells SMS as a standalone managed platform with the same tier structure. Confirm any changes to plans, support or branding directly with the vendor before you buy.

Keep reading

Emotive review → Emotive alternatives → The SMS ranking → Postscript pricing →